Mariya Nurislamova very first produced her mark being a serial entrepreneur from the magnificence-tech Place. In 2014, she co‑Started Scentbird, a fragrance‑membership provider pitched since the “Netflix for perfumes.” The platform immediately scaled to above seven hundred,000 month to month subscribers in the U.S. and Canada, supplying usage of 800+ designer scents.

Beneath her Management, Scentbird lifted above $25 million in venture capital, participated in Y Combinator, and became profitable by 2019, generating annual earnings north of $a hundred million with expansion of forty five–fifty% 12 months-above-yr. Her tips—to "get started small and in no way stop trying"—has resonated with several emerging business people.

But starting close to 2018, Mariya released a parallel aspect to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “That is Mariya”, she usually provides guided meditations, Electricity‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and one,two hundred+ videos, along with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching around three hundred,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—business CEO by day and spiritual Expert by evening—rarely intersected publicly until eventually mid‑2024. That’s when Small business of Style spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the list of better… sources of understanding of 3D planet earth warfare”.

These views ignited a wave of on the internet backlash:

YouTubers for example Keya’s Earth and Zachary Michael publicly mentioned they'd not do the job with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.

Social media marketing people were being significantly appalled by statements that conditions like cancer or AIDS might be cured in a week, miscarriage was “a preference,” and Actual physical attributes (e.g., crooked tooth, hair coloration) held spiritual significance.

Nevertheless, Mariya remains resolute. She maintains her spiritual articles is separate from her CEO responsibilities, stating she makes use of only “Mariya” in spiritual channels to guard Scentbird’s brand.

The Power of Duality

Strengths of Mariya’s Solution

Authentic Differentiation
Her fusion of company achievements and spiritual exercise sets her apart—making a deeply particular brand with pathways into membership, retreats, private sessions, and guided activities .

Scale and Strategic Self-control
Scentbird’s reliable expansion underscores her power to translate eyesight into operational fact, when her spiritual facet drives a similarly expansive articles motor.

Community Depth
The regularity and intimacy of her written content—guided meditations, Q&As, and Reside lessons—foster strong Neighborhood bonds between followers looking for spiritual transformation.

Emerging Challenges & Fractures
Manufacturer Popularity Possibility
The spiritual written content has established unease among the influencers, prospects, and traders that are awkward associating with these metaphysical narratives .

Material Liability
Bold health promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical consumers, or regulatory teams concerned about misinformation.

Cross‑Identity Confusion
While Mariya insists on separating her two worlds, critics argue the identities already overlap—especially as a result of her involvement in Scentbird‑connected articles and sponsorships.

Navigating the Future
Strategic Selections
Compartmentalize
Mariya could sustain a transparent boundary—retaining her spiritual identification less scentbird ceo than a distinct identify and platform though trying to keep Scentbird separate and model-neutral.

Combine
By weaving spiritual and wellness factors into her businesses—for instance scent + meditation kits—she could lean right into a wellness‑centric brand evolution.

Make clear Messaging
Tonal harmony—grounding her spiritual content material with direction disclaimers or scaling again controversial metaphysical promises—could broaden her attraction and lessen friction.

Validation as a result of Reaction
Regardless of backlash, Mariya continues to increase her spiritual ecosystem—from charging $1,111 glastonbury retreats to $one hundred twenty five,000 personal transformational functions, on line channelling classes at $three,000, and her 2021 e book 72 Keys to Manifestation. Her followers’ optimistic Amazon testimonials propose her wisdom resonates deeply with numerous seekers .

Final Take
Mariya Nurislamova embodies a rare modern archetype: a undertaking-driven CEO with a superior-stakes spiritual alter Moi. Her journey displays broader cultural convergence—exactly where general public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's success attests to her business enterprise savvy.

This is certainly Mariya demonstrates her capacity to command awareness and Develop deep emotional resonance.

The truth clash between these worlds—sparked by metaphysical pronouncements—poses both equally risk and possibility.

Whether or not she amplifies the convergence or draws company boundaries, Mariya stands at a pivotal crossroads. Her up coming steps could redefine what this means to get a founder while in the spiritual-tech era—layering ambition with authenticity inside a brand-new way.